Jan Lindemans

Product & behavioral science · PMF lead

Product and behavioral science lead with 10+ years in mobile health, habits, research, and growth product work. I drive product-market fit at Fabulous (50+ million downloads) from launch to scale, with a background at Duke and Penn and collaborations with GSK, USAID, and UNICEF.

Selected work

Fabulous: PMF & growth

PMF lead · 2024 – present

PMF lead on habit-forming health apps; Sleep app and anxiety app onboarding; growth surfaces across the portfolio.

Case study: Sleep app onboarding →

Product managerCodingHealth behaviors

Duke: Health behavior research

Principal of health research · 2015 – 2023

~$3.66M sponsored research; team of ~10; GSK, USAID.

Case study: GSK physician communication →

partnershipProject managerCodingPublicationHealth behaviors

Case study: Intervention impact calculator →

Project managerCodingHealth behaviors

Penn: Social norms research

Postdoc & co-director · 2013 – 2015

Social norms, behavior change; consulting with UNICEF and CARE International.

Case study: UNICEF child marriage →

partnershipProject managerPublicationHealth behaviors