Jan Lindemans
Product & Behavioral Science · Product-Market Fit Lead
Product and behavioral science lead with 10+ years in mobile health, habits, research, and A/B tests; drive product-market fit at Fabulous (50+ million downloads) from concept to validation, academic background at Duke and Penn, research collaborations with GSK, USAID, and UNICEF.
Selected work
Fabulous: PMF & growth
PMF lead on habit-forming health apps (fasting, sleep, anxiety, growth); build and test onboardings and D0 experiences; growth surfaces across the portfolio.
Case study: Sleep app onboarding →
Product managerCodingHealth behaviors
Duke: Health behavior research
~$3.66M sponsored research; team of ~10; GSK, USAID.
Case study: GSK physician communication →
partnershipProject managerCodingPublicationHealth behaviors
partnershipProject managerCodingPublicationHealth behaviors
Case study: Intervention impact calculator →
Project managerCodingHealth behaviors
Penn: Social norms research
Social norms, behavior change; consulting with UNICEF and CARE International.
Case study: UNICEF child marriage →
partnershipProject managerPublicationHealth behaviors
partnershipProject managerPublicationHealth behaviors